Many people ask us why they should offer us their property exclusively, if they can also offer it to other agencies and thus have access to more customers and have a greater possibility of sale. This is a good question, but it turns out that in fact this logic is less favorable for a sale than it seems at first sight.
We are one of the most steady agencies in Ibiza with more than 35 years of experience and therefore, we have access to a very plentiful client portfolio. The reality is that, as Ibiza is small, many clients make what is called "agency shopping", which means that they call or go through several agencies and charge all of them the same searches.
As many agencies have the same properties, there begins the struggle for customer protection with the owners – this means that every time an agency offers its property to a customer, the seller has to sign and confirm that this customer has not been previously submitted by another agency. Therefore, they will have lists of client names for each agency to control the protection of each client – in cases that have signed with an agency for a client, and then are forgotten and another agency is presented with the same client and the sale is made legally, will be obliged to pay the two agencies their full commissions (in total about 10%) – these cases must be avoided having everything well controlled.
Working with just one agency, the owner does not have to deal with the issue of customer protection – because all customers will go through this single agency. As we collaborate with the biggest and most professional agencies in Ibiza, through the Association of Real State Professionals called APIBIZA, as well as with international portals like Rightmove and Zoopla, the owner does not lose access to any potential clients.
Another very important benefit of having a single agency managing the sale of your property is the control over the marketing of the property. Like all products, in order to be able to sell at the best price and in a desired period of time, you have to create a marketing strategy customized to the product. As Product and Marketing Manager, I would be personally managing the commercialisation and marketing for your property. To begin with, we would offer your product through our internal networks to selected customers. Our exclusive product marketing service also includes a professional photo report, floor plans and a video drone of the interior and exterior of the property. Then we select some agencies and portals to publish the house in a uniform and controlled way – the worst thing that can happen to a product, is to be published on too many websites, without selectivity, and with disinformation – Serious customers are looking for Several sites and will quickly realize if a product appears everywhere, devaluing the product – in high ranges as their product, the exclusivity is a very important factor in the decision to purchase customers. When a product appears wildly and with erroneous information in the market, it does irreparable damage to its value.
Therefore, the control of each customer viewing with each "feedback" for a correct sales follow-up will be more effective when is analyzed in only one central point.
For the seller, having access to 100% of potential customers and at the same time receiving a personalized and exclusive service from a single agency, ensures that the sales process is a pleasant and comfortable experience at all times.